Category Archives: Real Estate Marketing

Digital Marketing For Real Estate Professionals

The Chicago real estate market is huge and covers a wide range of properties from commercial, affordable single family homes to multi million dollar mega mansions. So as a real estate professional how do you stand out in a huge market full of established professionals and companies?

The easiest and quickest way to stand out in sea of established real estate professionals is to be positioned out front where all of your potential customers are looking. This is where digital marketing and search engine optimization services can be a total game changer for your business. Let’s face it the phone book is pretty much dead. and advertising in the local newspaper works sometimes, but doesn’t usually have a very good return on investment. The internet on the other hand is usually the first place that most people look when searching for a new home or property to purchase. In fact most people make multiple online searches before the find a property that they like and contact a local realtor.

So just imagine if every time a potential client performed a local search for real estate listings that your website shows up as their first choice in the search results. This would give your business tremendous exposure to new clients and a level of trust because Google is saying that your website is the best out of all the other Chicago real estate websites.

So how do you get your website positioned in front of the competition? Digital Marketing companies move websites from the back pages in the search engines where no one hardly looks and into the top spots of the search results through a process called Search Engine Optimization or SEO. What these companies do in simplest terms is go through your website and make sure that it has everything that companies like Google’s search algorithm look for look for. This is called On Page Optimization. Things like title tags, picture descriptions, relevant keywords within the text of your website, and many other factors that the algorithm looks for. There are in fact well over a hundred aspects of your website that are used to rank which site is shown where in the results.

Then there is Off Page Optimization which includes checking all of your citations make sure your contact details are the same across all locations on the internet. The will also makes sure that every website that is linking to your website is of good quality and is a benefit to moving your website forward.

This is SEO in it’s most basic terms, but it can be a real game changer in most real estate markets where hundreds of people are searching for new properties to buy each and every month. There are many great Digital Marketing companies in Chicago and the Midwest. Companies like Serp Doc who are the #1 Ranked Midwest SEO Agency and have proven top search rankings in several different markets including Peoria, Omaha, and Minneapolis SEO are the kind of seo agency that you want to get you to the top of the search results.